Thursday February 2nd: Cartier Maison hosted a glittering red carpet event in the Grand Lobby
of 101 Collins Street last night to celebrate the unveiling of its new
Melbourne address.
The highly anticipated event attracted VIPs, celebrities and media
personalities, including Melbourne Lord Mayor Robert Doyle, Mel B and her husband
Stephen Belafonte and Model Rachael Finch.
Also in attendance were Actresses Carla Bonner and Kimberley Davies, TV
presenters Natalie Garonzi and Natalie Hunter and Fashion Designers Yeojin Bae,
Richard Nylon, Toni Maticevski, J’Aton.
Dressed to impress in the brand’s iconic red hue, guests arrived to discover
the Cartier Maison awash in red lights. Greeting them on sea of red carpet was
an explosion of popping flash bulbs at the media wall and 13 Cartier Bell Boys
in full regalia.
Suspense built as they drifted through the grand entrance of 101 Collins
(next door to the new Cartier Maison) to behold the entire Grand Lobby
transformed into a glorious representation of the legendary Cartier red
jewellery box.
Inside, red box
enclaves with inner walls lined by Cartier’s signature gold border created an
intimate party effect while red box lounges hovered over the lobby’s two pools
– the perfect space to relax. At the back of the lobby the huge signature red
and gold Cartier logo soared above the proceedings
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